Strategic Plan 2020-2022

Inspiration

6 MONTHS - March 31, 2021

Build/Recruitment

Develop strategies to increase diversity in club membership

• Conduct intentional outreach and recruitment to increase membership diversity to align with community demographics

• Schedule programs and program speakers that reflect diversity (Program & Meeting)

Retain Members

• Create quality interactive website. (Communications Committee)

• Recruit club members as website administrators to keep website up to date. ( Communications Committee)

Support

• Use Kiwanis phone tree support to engage all members (Membership)

12 MONTHS - September 31, 2021

Build/Recruitment

  • Ongoing membership drive with goal of 8 new members (Membership)

  • Refine logistics for evening meetings (Program & Meeting)

  • Review and update membership materials for relevancy, alignment with mission, and lens of diversity, for prospective members and for use at events. (Membership)

  • Develop strategies to motivate members to invite guests to meetings/service projects.

  • Create database of names of fundraiser and service project attendees to explore membership opportunities. Add to Constant Contact (Communications)

Develop strategies to increase diversity in club membership

  • Conduct intentional outreach and recruitment to increase membership diversity to align with community demographics (Membership)

  • Schedule programs and program speakers that reflect diversity (Program & Meeting)

  • Redesign club brochure to better reflect our diverse community (Membership)

Attend service projects and events of targeted organizations to build rapport and mutual interaction. (All)

 

Retain Members

  • Conduct social events quarterly (Social)

  • Conduct annual membership satisfaction surveys (Membership)

  • Develop strategies to address back door (Membership)

  • Develop hybrid meeting format for simultaneous in-person and Zoom options. Enable recording meetings. (Program, Facilities)

  • Establish club priority to be a generator of hands-on service projects that are attractive and inspiring to members and non- members. (All)

  • Spread service opportunities to all members via personal outreach (intentional engagement). Create list of members that are good at recruiting members for service projects. (All)

  • Invite members to join the committee relevant to service projects in which they participate. (All)

 

Support

  • Create Succession Plan including clear duty statements for leadership positions. Encourage members to utilize leadership training opportunities provided through the club or Kiwanis. (Board)

  • Use club Phone Tree and Meal Train support to engage all members. (All)

  • Encourage committees to have co-chairs and a plan for succession to chairperson. (All)

  • Create ad hoc committee to study our meeting venue to determine if it best projects our mission. Look at venue options, food options, starting time. Study how to best utilize Zoom meetings to provide access for club meetings, as well as committee/board meetings. (Program, Facilities)

  • Study meeting/agenda components to determine if it meets members needs and how it is viewed by visitors. Does it promote member engagement and opportunity for voice for all members? (President, Program)

  • Survey/poll members on a monthly basis during Kiwanis University. (Membership)

  • Promote idea that servant leadership is everyone’s responsibility. (All)

18 MONTHS - March 31, 2022

Build/Recruitment

  • Annual community mixer (Membership)

  • Create list of community contacts to invite to our meetings and offer to attend their meetings and service projects. (Membership, Communications)

IMPACT

6 MONTHS - March 31, 2021

Empower and Support Growth

• Expand collaborations with organization members (Community Relations)

• Sustain Community Council to address emerging community needs as a group to increase impact.( Community Relations)

• Partner with organizational partner (Chamber) on Healing Conversations

• Strengthen Hands-On Service Projects (All committees)

Using Lens of Diversity

• Establish and implement a set of strategies to guide outreach, services and community connections to reach diverse groups in our community (All)

• Emphasis on committee selection of projects to provide inclusion and access (All)

• Inviting community volunteers, including other service clubs and organizations, to work on projects (All)

• Member volunteers in community organizations that serve diverse communities (All)

Align Relevant Services with Community Needs

• Sponsor food-specific fundraisers (Cross committees)

• Partner with local food distribution services (Cross Committees)

• Explore partnering with SJUSD and other clubs/foundations to increase Wi-Fi availability for low income families (Community Relations)

• Participate in assembly and/or distribution of educational supplies for students (Cross Committees)

• Explore support for the arts in distance learning format (Cross Committees)

• Explore how best to support students/families not able to participate in distance learning (Cross Committees)

Giving Tree Project

• Continue sub-committee planning to implement project at designated school sites. (Youth Services)

12 MONTHS - September 31, 2021

Empower and Support Growth

  • Collect data on impact of club actions and communicate data to inform committee project decisions (All)

  • Develop strategy for engagement with organization members to promote mutual benefit. (Community Relations)

  • Seek opportunities for members to provide service in organization member projects that align with our mission. (All)

  • Seek to gain individual club members from organizations. (Community Relations)

  • Highlight organization members in our Newsletter and social media. (Communications)

Using Lens of Diversity

  • Establish and implement a set of strategies to guide outreach, services and community connections to reach diverse groups in our community (All)

  • Place emphasis on committee selection of projects to provide inclusion and access (All)

  • Invite community volunteers, including other service clubs and organizations, to work on projects (All)

  • Encourage member volunteers in community organizations that serve diverse communities (All)

  • Determine metric to measure progress in applying lens of diversity to club projects and activities. (All)

  • Establish procedures for committees to report out their progress. (All)

 

Align Relevant Services with Community Needs

  • Sponsor food-specific fundraisers (All)

  • Partner with local food distribution services (All)

  • Participate in assembly and/or distribution of educational supplies for students (All)

  • Explore support for the arts in distance learning format (All)

  • Coordinate with SJUSD, park districts and other partners to support child care services (All)

  • Partner to develop virtual field trips (All)

  • Seek opportunities for members to provide mentoring and tutoring to students (All)

  • Request committees to review all service projects, including hands-on projects, to determine how to resume, delete, modify, or expand. (All)

  • Create Sustainability Sub- committee to assure all club projects and fundraisers adhere to best practices for environmental protections (All)

Giving Tree Project

  • Begin implementation of committee plan (Youth Services)

18 MONTHS - March 31, 2022

Empower and Support Growth

  • Set goal to sponsor new SLP clubs (SLP)

  • Create or partner with community-wide event such as Beautification Project or Safety Fair. (Community Relations)

Align Relevant Services with Community Needs

  • Identify club role in support of community seniors (Community Services)

IMAGE

6 MONTHS - March 31, 2021

Public Relations/Branding

• Implement use of slogan “Kiwanis of Carmichael Cares”(Communications)

• Committee chairs tasked to share activity pictures and description of projects and activities for club communication (All)

• Communicate Foundation actions/impact to document what is happening (Communications)

 

Re-establish Communications Committee • Interactive and current communication via Website, Facebook, Club Newsletter, and Division 44 Newsletter (Communications)

• Maintain current calendar of all club meetings and activities (Communications)

12 MONTHS - September 20, 2021

Public Relations/Branding

  • Incorporate Kiwanis Club of Carmichael Foundation in all branding and communication as appropriate (Communications)

  • Implement use of slogan “Kiwanis of Carmichael Cares” (Communications)

  • Committee chairs tasked to share activity pictures and description of projects and activities for club communication (All)

  • Communicate Foundation actions/impact to document what is happening (All)

  • Make public declarations of our commitment to diversity and inclusion (All)

  • Highlight involvement with other community organizations in our social media and Newsletter (Communications)

  • Look for opportunities to have members speak at other community/organization meetings (All)

  • Look for opportunities to have Kiwanis Club of Carmichael name placed in social media postings or literature of organizations with which we partner (All)

  • Have a presence at community events (All)

Re-establish Communications Committee

  • Maintain club website, Facebook, Club Newsletter, and Division 44 Newsletter

  • Maintain current calendar of all club meetings and activities

  • Recruit club members as website administrators to keep website up to date.

  • Formalize Communications

  • Committee with a chairperson and defined mission (Board)

18 MONTHS - March 31, 2022

Branding Public Relations

  • Have club provide sufficient support for leaders to attend Division and District conventions and events (Board)

investment

6 MONTHS - March 31, 2021

Implement fundraisers

• Explore and implement alternate models for virtual fundraisers (Cross Committees) • Analyze current Foundation fundraisers for situational changes (Investment)

 

Support and Maintain Risk Management Best Practices

• Define role and responsibilities of club Risk Manager ( Risk Management)

• Provide safety and organizational requirements  (Risk Management)

12 MONTHS - September 20, 2021

Implement fundraisers

  • Create a large or multiple smaller Admin fundraiser(s) (Fundraising)

  • Continue Fundraising Committee to explore opportunities to create new fundraisers, including smaller and virtual to support the Admin Fund and the Foundation fund (Fundraising)

  • Take action to determine the protocols and timelines necessary to restore the Crab Feed, Taste of Carmichael, and Pancake Breakfast fundraisers, as well as the See’s Candy Sale. (Fundraising)

  • Continue to grow and publicize the opportunities for members and the community to make donations to the Foundation, to donate to the Foundation at Big Day of Giving, and set up a Legacy option to list the Foundation in wills or trusts. (Fundraising)

Support and Maintain Risk Management Best Practices

  • Provide support and logistics to meet safety and organizational requirements (Board)

18 MONTHS - March 31, 2022

Become an Emerald sponsor of the Kiwanis Family House (KFH Committee)

INSPIRATION

Since 2019, the following actions have been institutionalized in the club:

• Regular committee reports to membership; cross committee meetings(Program and Meeting)

• Maintain master mail list of org. members and community partners (Membership)

• Follow-up with program speakers (Program)

• Initiate monthly “ice breakers” at meetings, for members to get to know each other better (Program)

• Continue Kiwanis education program (Program)

• Club calendar kept updated and shared (Communications)

 

IMPACT

Since 2019, the following actions have been institutionalized in the club:

• Committees consider fewer, larger donations to increase impact (All)

• Expand and strengthen community needs assessments each year (Community Relations)

• Enhance efficiency of project evaluation form for committee use (All)

 

IMAGE

Since 2019, the following actions have been institutionalized in the club:

• Expand club brand through “giveaways”—use to educate the community and invite new members (club logo, stickers, banners, canopy, etc) (Communications)

 

INVESTMENT

Since 2019, the following actions have been institutionalized in the club:

• Designate Foundation for receiving donations on “Big Day of Giving” (BDOG)-Investment

• Review funding strategy to cover insurance cost portion of KI dues (Investment)

• Investigate strategies for subsidizing dues/fees to increase membership (Membership)