Strategic Plan 2022-2023

Black font – previous year plan

Blue font – new actions

Red font – lens of diversity

*Definition of Diversity: Psychological, physical and social differences that occur among any and all individuals; including but not limited to race, ethnicity, nationality, religion, socioeconomic status, education, marital status, language, age gender, sexual orientation, mental or physical ability, and learning styles.

**Definition. of Inclusion: All people feel welcomed, valued and respected with no fear of judgment or recrimination.

Inspiration

6 MONTHS - April 1, 2022-Sept 30, 2022

Build/Recruitment

Ongoing membership drive with goal of 8 new members (Membership)
Refine logistics for meetings (Program & Meeting)
Review and update membership materials for relevancy, alignment with mission, and lens of diversity, for prospective members and for use at events. (Membership)
Develop strategies to motivate members to invite guests to meetings/service projects.
Create database of names of fundraiser and service project attendees to explore membership opportunities. Add to Constant Contact (Communications)
Outline TRUE Cost of Membership in addition to dues (fundraisers, meetings) finding alternatives to recognize value-added volunteer contributions (hours, community connections)(Membership, Communications)
Target potential members based on their interest in community needs(All)
Engage potential and new members immediately in service opportunities.(All)

Develop strategies to increase diversity in club membership

Conduct intentional outreach and recruitment to increase membership diversity to align with community demographics
Schedule programs and program speakers that reflect diversity (Program & Meeting)
Attend service projects and events of targeted organizations to build rapport and mutual interaction. (All)

Retain Members

• Maintain quality interactive website.

Continue to educate membership to effectively utilize website and social media
Conduct social events quarterly (Social)
Conduct annual membership satisfaction surveys (Membership)
Develop strategies to address back door (Membership)

Establish club priority to be a generator of hands-on service projects that are attractive and inspiring to members and non-members. (All)

2. Spread service opportunities to all

members via personal outreach

(intentional engagement). Create list of

members that are good at recruiting

members for service projects. (All)

3. Invite members to join the committee

relevant to service projects in which they

participate. (All)

Develop hybrid meeting format for simultaneous in-person and Zoom options. Enable recording meetings. (Program, Facilities)
Encourage committees to recruit new members and actively involve all members

Support

Continue use of club Phone Tree and Meal Train support to engage all members.

Create Succession Plan including clear duty statements for leadership positions. Encourage members to utilize leadership training opportunities provided through the club or Kiwanis. (Board)
Encourage committees to have co-chairs and a plan for succession to chairperson. (All)
Study meeting/agenda components to determine if it meets members needs and how it is viewed by visitors. Does it promote member engagement and opportunity for voice for all members? (President, Program)
Survey/poll members on a monthly basis during Kiwanis University. (Membership)
Promote idea that servant leadership is everyone’s responsibility. (All)

12 MONTHS - Oct 1, 2022-Sept 30, 2023

Build/Recruitment

Ongoing membership drive with goal of 8 new members (Membership)
Annual community mixer (Membership)
Board Liaison duties to include contacting organizational member directly to invite to projects and ask which projects can we help with
Create list of community contacts to invite to our meetings and offer to attend their meetings and service projects. (Membership, Communications)
Develop strategies to motivate members to invite guests to meetings/service projects. (Membership, Communications)
Target potential members based on their interest in community needs (All)
Maintain on-going list of names of fundraiser and service project attendees for potential membership opportunities (Membership, Communications)
Engage potential and new members immediately in service opportunities (All)

Develop strategies to increase diversity in club membership

Conduct intentional outreach and recruitment to increase membership diversity to align with community demographics
Schedule programs and program speakers that reflect diversity (Program & Meeting)
Redesign club brochure to better reflect our diverse community (Membership)
Attend service projects and events of targeted organizations to build rapport and mutual interaction. (All)

Retain Members

Conduct social events quarterly (Social)
Conduct annual membership satisfaction surveys (Membership)
Develop strategies to address back door (Membership)

Establish club priority to be a generator of hands-on service projects that are attractive and inspiring to members and non-members. (All)
Spread service opportunities to all members via personal outreach (intentional engagement). Create list of members that are good at recruiting members for service projects. (All)
Invite members to join the committee relevant to service projects in which they participate. (All)

Support

Continue use of club Phone Tree and Meal Train support to engage all members.
Create Succession Plan including clear duty statements for leadership positions. Encourage members to utilize leadership training opportunities provided through the club or Kiwanis. (Board)
Encourage committees to have co-chairs and a plan for succession to chairperson. (All)
Study meeting/agenda components to determine if it meets members needs and how it is viewed by visitors. Does it promote member engagement and opportunity for voice for all members? (President, Program)
Survey/poll members on a regular basis during Kiwanis University. (Membership)
Promote idea that servant leadership is everyone’s responsibility. (All)

LONG RANGE GOALS

Build/Recruitment

Develop strategies that recognize trend where members attend fewer meetings yet participate in service.

IMPACT

6 MONTHS - April 1, 2022-Sept 30, 2022

Empower and Support Growth

Expand collaborations with organizational members (Community Relations)
Develop strategy for engagement with organization members to promote mutual benefit. (Community Relations)
Seek opportunities for members to provide service in organization member projects that align with our mission. (All)
Seek to gain individual club members from organizations. (Community Relations)
Highlight organization members in our Newsletter and social media. (Communications)

Using Lens of Diversity

Establish and implement a set of strategies to guide outreach, services and community connections to reach diverse groups in our community
Place emphasis on committee selection of projects to provide inclusion* and access
Invite community volunteers, including other service clubs and organizations, to work on projects
Encourage member volunteers in community organizations that serve diverse communities

Align Relevant Services with Community Needs

Sponsor food-specific fundraisers (All)
Partner with local food distribution services (All)
Participate in assembly and/or distribution of educational supplies for students (All)
Seek opportunities for members to provide mentoring and tutoring to students (All)
Request committees to review all service projects, including hands-on projects, to determine how to resume, delete, modify, or expand. (All)
Match community needs/organizations with appropriate committees
Infuse sustainability goals to assure all club projects and fundraisers adhere to best practices for environmental protections (All)

Giving Tree Project

Continue sub-committee planning to implement project at designated schools and community sites

12 MONTHS - Oct 1, 2022-Sept 30, 2023

Empower and Support Growth

Collect data on impact of club actions and communicate data to inform committee project decisions (All)
Develop strategy for engagement with organization members to promote mutual benefit. (Community Relations)
Seek opportunities for members to provide service in organization member projects that align with our mission. (All)
Seek to gain individual club members from organizations. (Community Relations)
Highlight organization members in our Newsletter and social media. (Communications)

Using Lens of Diversity

Establish and implement a set of strategies to guide outreach, services and community connections to reach diverse groups in our community (All)
Place emphasis on committee selection of projects to provide inclusion and access (All)
Invite community volunteers, including other service clubs and organizations, to work on projects (All)
Encourage member volunteers in community organizations that serve diverse communities (All)
Determine metric to measure progress in applying lens of diversity to club projects and activities. (All)

Establish procedures for committees to report out their progress. (All)

Align Relevant Services with Community Needs

Sponsor food-specific fundraisers (All)
Partner with local food distribution services (All)
Participate in assembly and/or distribution of educational supplies for students (All)
Seek opportunities for members to provide mentoring and tutoring to students (All)
Request committees to review all service projects, including hands-on projects, to determine how to resume, delete, modify, or expand. (All)
Match community needs/organizations with appropriate committees
Infuse sustainability goals to assure all club projects and fundraisers adhere to best practices for environmental protections (All)

Giving Tree Project

Continue sub-committee planning to implement project at designated schools and community sites

LONG RANGE GOALS

Empower and Support Growth

Set goal to sponsor new SLP clubs (SLP)

Align Relevant Services with Community Needs

Identify club role in support of community seniors (Community Services)

IMAGE

6 MONTHS - April 1, 2022-Sept 30, 2022

Public Relations/Branding

Have club provide sufficient support for leaders to attend Division and District conventions and events (Board)
Committee chairs tasked to share activity pictures and description of projects and activities for club communication
Communicate Foundation actions/impact to document what is happening
Continue to celebrate service at weekly meetings
Reflect our diverse community in branding materials (Membership)
Make public declarations of our commitment to diversity and inclusion (All)
Highlight involvement with other community organizations in our social media and Newsletter (Communications)
Look for opportunities to have members speak at other community/organization meetings (All)
Look for opportunities to have Kiwanis Club of Carmichael name placed in social media postings or literature of organizations with which we partner (All)
Have a presence at community events (All)

Re-establish Communications Committee

Maintain club website, Facebook, Instagram, Club Newsletter, and Division 44 Newsletter
Maintain current calendar of all club meetings and activities
Recruit club members as website administrators to keep website up to date.
Formalize Communications Committee with a chairperson and defined mission (Board)

12 MONTHS - Oct 1, 2022-Sept 30, 2023

Public Relations/Branding

Have club provide sufficient support for leaders to attend Division and District conventions and events (Board)
Committee chairs tasked to share activity pictures and description of projects and activities for club communication (All)
Communicate Foundation actions/impact to document what is happening (All)
Continue to celebrate service at weekly meetings
Reflect our diverse community in branding materials (Membership)
Make public declarations of our commitment to diversity and inclusion (All)
Highlight involvement with other community organizations in our social media and Newsletter (Communications)
Look for opportunities to have members speak at other community/organization meetings (All)
Look for opportunities to have Kiwanis Club of Carmichael name placed in social media postings or literature of organizations with which we partner (All)
Have a presence at community events (All)

Re-establish Communications Committee

Maintain club website, Facebook, Instagram, Club Newsletter, and Division 44 Newsletter
Maintain current calendar of all club meetings and activities
Recruit club members as website administrators to keep website up to date.
Formalize Communications Committee with a chairperson and defined mission (Board)

LONG RANGE GOALS

investment

6 MONTHS - April 1, 2022-Sept 30, 2022

Implement fundraisers

Continue to analyze Foundation fundraisers for situational changes
Create a large or multiple smaller Admin fundraiser(s) (Fundraising)
Continue Fundraising Committee to explore opportunities to create new fundraisers, including smaller and more frequent events (Fundraising)
Continue to grow and publicize the opportunities for members and the community to make donations to the Foundation and set up a Legacy option to list the Foundation in wills or trusts. (Fundraising)

Support and Maintain Risk Management Best Practices

Define role and responsibilities of club Risk Manager
Provide support and logistics to meet safety and organizational requirements
Implement timeline/responsible parties for tax and other required filings

12 MONTHS - Oct 1, 2022-Sept 30, 2023

Implement fundraisers

Analyze current Foundation fundraisers for situational changes
Create a large or multiple smaller Admin fundraiser(s) (Fundraising)
Continue Fundraising Committee to explore opportunities to create new fundraisers, including smaller and more frequent events (Fundraising)
Continue to grow and publicize the opportunities for members and the community to make donations to the Foundation (Fundraising)
Encourage members to set up a Legacy option to list the Foundation in wills or trusts.

Support and Maintain Risk Management Best Practices

Provide support and logistics to meet safety and organizational requirements (Board)
Ensure that tax and other filings are completed
Add roles and responsibilities of Risk Manager to Standing Rules
Copy all club reports and tax filings to centralized, secure location (ie Google Drive)

LONG RANGE GOALS

INSPIRATION

Since 2019, the following actions have been institutionalized in the club:

Regular committee reports to membership; cross committee meetings
Maintain master mail list of org. members and community partners (Membership)
Follow-up with program speakers (Program)
Continue Kiwanis education program
Club calendar kept updated and shared

IMPACT

Since 2019, the following actions have been institutionalized in the club:

Committees consider fewer, larger donations to increase impact (all committees)
Expand and strengthen community needs assessments each year (Community Relations)
Enhance efficiency of project evaluation form for committee use

IMAGE

Since 2019, the following actions have been institutionalized in the club:

Expand club brand through “giveaways”—use to educate the community and invite new members (club logo, stickers, banners, canopy, etc) (Communication)

INVESTMENT

Since 2019, the following actions have been institutionalized in the club:

Designate Foundation for receiving donations on “Big Day of Giving” (BDOG)
Review funding strategy to cover insurance cost portion of KI dues
Investigate strategies for subsidizing dues/fees to increase membership